by Treacy, Michael.
Understanding Michael Porter the essential guide to competition and strategy
Blue ocean strategy how to create uncontested market space and make the competition irrelevant
Your marketing sucks
Purple cow transform your business by being remarkable
The long tail : why the future of business is selling less of more
Design like Apple seven principles for creating insanely great products, services, and experiences
Meatball sundae : is your marketing out of sync?
Publicize your book! : an insider's guide to getting your book the attention it deserves
The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business
Tilt shifting your strategy from products to customers
Marketing made easy
Do it! marketing 77 instant-action ideas to boost sales, maximize profits, and crush your vompetition
Free marketing 101 low and no-cost ways to grow your business, online & off
Small business marketing made (stupidly) easy
Guerrilla marketing goes green winning strategies to improve your profits and your planet
The irresistible offer how to sell your product or service in 3 seconds or less
Brand real how smart companies live their brand promise and inspire fierce customer loyalty
Going social : excite customers, generate buzz, and energize your brand with the power of social media
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Going social excite customers, generate buzz, and energize your brand with the power of social media
The loyalty leap : turning customer information into customer intimacy
Sell yourself first the most critical element in every sales effort
Unlocking the customer value chain : how decoupling drives consumer disruption
8-second PR : energize your story for ultimate media success!
Jab, jab, jab, right hook : how to tell your story in a noisy, social world
Buying in : the secret dialogue between what we buy and who we are
Value proposition design : how to create products and services customers want
The thank you economy
Thinking like your editor :how to write serious nonfiction --and get it published
Bang! : "getting your message heard in a noisy world"
The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause
How to publish your articles : a complete guide to making the right publication say yes
You should really write a book : how to write, sell, and market your memoir
Creative cash : how to profit from your special artistry, creativity, hand skills, and related know-how
Smarter, faster, cheaper non-boring, fluff-free strategies for marketing and promoting your business
The little book of bull moves in bear markets how to keep your portfolio up when the market is down
Book yourself solid the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling
The new rules of marketing & PR how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
Marketing your arts and crafts : creative ways to profit from your work
Wiersema, Fred D.
Quality of products.
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