by Epstein, Kevin.
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The long tail : why the future of business is selling less of more
The complete guide to direct marketing : creating breakthrough programs that really work
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Blogwild! : a guide for small business blogging
Lateral marketing : new techniques for finding breakthrough ideas
Meatball sundae : is your marketing out of sync?
The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
Jab, jab, jab, right hook : how to tell your story in a noisy, social world
The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause
The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
The thank you economy
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
Buying in : the secret dialogue between what we buy and who we are
Unlocking the customer value chain : how decoupling drives consumer disruption
Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network
Marketing research kit for dummies
The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
Bag the elephant! : how to win & keep big customers
Free : the future of a radical price
Affiliate marketing
Zero to 100,000 : social media tips and tricks for small businesses
Going social : excite customers, generate buzz, and energize your brand with the power of social media
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Pinfluence : the complete guide to marketing your business with Pinterest
Consuming kids : the hostile takeover of childhood
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
Monster loyalty : how Lady Gaga turns followers into fanatics
Marketing to millennials : reach the largest and most influential generation of consumers ever
A quick start guide to social media marketing : high impact low-cost marketing that works
Buy ology : truth and lies about why we buy
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
Small business marketing made (stupidly) easy
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
Clients first : the two word miracle
What customers crave : how to create relevant and memorable experiences at every touchpoint
Contagious : why things catch on
The customer rules : the 39 essential rules for delivering sensational service
Value proposition design : how to create products and services customers want
Better mousetraps : product improvements that led to success
English
Marketing.