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The complete guide to direct marketing : creating breakthrough programs that really work

by Meisner, Chet.

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Physical Description: xii, 266 p. : ill. ; 23 cm.
Bibliography: Includes bibliographical references (p. 247-248) and index.
ISBN: 1419526936
Author Notes: Chet Meisner is president of Atlanta-based Meisner Direct, Inc., is a frequent speaker at industry conferences