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The complete guide to direct m...
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The complete guide to direct marketing : creating breakthrough programs that really work
by
Meisner, Chet.
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Table of Contents:
Direct marketing as business strategy
Direct marketing as sales
Thinking like a direct marketer
Breakthrough strategies that have worked
Barriers to success
Finding your audience
Data, data processing, and database marketing
Creative
Production and fulfillment
Testing and tracking.
Details
Main Language
English
All
English
Subjects
Direct marketing.
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