Our building is currently open for pick-up of materials, 45 minute computer sessions, and browsing of materials.
- Mon 9am to 5pm
- Tue 1pm to 7pm
- Wed 9am to 5pm
- Thu 1pm to 7pm
- Fri 9am to 5pm
- Sat 9am to 1pm
The complete guide to direct marketing : creating breakthrough programs that really work
Print Book
Availability
Loading...
Table of Contents:
- Direct marketing as business strategy
- Direct marketing as sales
- Thinking like a direct marketer
- Breakthrough strategies that have worked
- Barriers to success
- Finding your audience
- Data, data processing, and database marketing
- Creative
- Production and fulfillment
- Testing and tracking.
