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The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics

by Shermer, Michael.

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In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutin... Full description


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