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Mastering online marketing

by Meyerson, Mitch.

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Table of Contents:
  • The entrepreneurial shift: the key to creating an integrated business mindset
  • Strategic marketing: the key to sustainable online success
  • Products and services: the key to smart selling
  • Design and navigation: making your web site dynamic and visitor-friendly
  • Dynamic web copy: the key to getting people to respond
  • Traffic conversion: the key to increased sales and list building
  • Automation: the key to greater e-commerce profits
  • Multimedia: increasing your impact using audio, video, and conferencing
  • Traffic strategies: the key to getting more visitors to your site
  • People power: the key to successful affiliate programs and partnerships
  • Web 2.0: the key to using social media effectively
  • Momentum: the key to systematizing your business and building your virtual team.