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Buying in : the secret dialogue between what we buy and who we are

by Walker, Rob, 1968-

Print Book

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Table of Contents:
  • The desire code
  • The pretty good problem
  • The straw man in the gray flannel suit
  • Rationale thinking
  • Ignoring the Joneses
  • Murketing [sic]
  • Chuck Taylor was a salesman
  • Rebellion, unsold
  • Click
  • Very real
  • The murkiest common denominator
  • The commercialization of chitchat
  • The brand underground
  • invisible badges
  • Murketing ethics
  • What's the matter with Wal-Mart shoppers?
  • Beyond the thing itself.