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Buy ology : truth and lies about why we buy

by LindstroĢˆm, Martin, 1970-

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware o... Full description


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