Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Summary
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success. Full description
- An insanely viral scheme
- Viral president
- Tupperware and ponzi schemes
- the original viral models
- The first online viral expansion loop
- The spreadable product as new business paradigm
- The perpetual viral advertisement
- When the audience decides what's good
- Viral video as marketing strategy (Psst. Pass in on ....)
- eBay and the viral growth conundrum
- PayPal : the first stackable network
- Flickr, YouTube, MySpace
- Tweaking the viral coefficient
- Viral clusters
- The search for a new ad unit.