What women want : the global marketplace turns female-friendly
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Summary
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new real... Full description
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Main Language
English
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English
Edition
1st Simon & Schuster hardcover ed.
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