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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

by Aaker, Jennifer Lynn.

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Summary

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows... Full description

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