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Tell to win : connect, persuade, and triumph with the hidden power of story

by Guber, Peter.

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Summary

In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need. Full description

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Table of Contents:
  • I: There's no business without story business
  • It's the story, stupid
  • Got story?
  • You've got it!
  • The story that runs your story
  • II: The art of the tell
  • Ready ...
  • Set ...
  • Tell!
  • The never-ending story
  • The beginning ...
  • The end...
  • Voices
  • There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life
  • The art of the tell. Ready... ; Set... ; Tell! ; The never-ending story
  • The beginning....
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