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Enchantment : the art of changing hearts, minds, and actions

by Kawasaki, Guy, 1954-

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Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal i... Full description


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Table of Contents:
  • Introduction
  • Why enchantment?
  • How to achieve likability
  • How to achieve trustworthiness
  • How to prepare
  • How to launch
  • How to overcome resistance
  • How to make enchantment endure
  • How to use push technology
  • How to use pull technology
  • How to enchant your employees
  • How to enchant your boss
  • How to resist enchantment
  • Conclusion.