Summary
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal i... Full description
- Introduction
- Why enchantment?
- How to achieve likability
- How to achieve trustworthiness
- How to prepare
- How to launch
- How to overcome resistance
- How to make enchantment endure
- How to use push technology
- How to use pull technology
- How to enchant your employees
- How to enchant your boss
- How to resist enchantment
- Conclusion.