The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
"<B>The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. </B> <BR><BR> "He is the conduit between corporate America and rap and the streets... Full description
Reviews by Goodreads
Goodreads is the largest social network for readers. Members provide ratings and reviews of books to express their personal opinions and to help others determine if they would enjoy a book. Goodreads respects the right of individuals to express themselves, but does not tolerate abusive behavior.