The future of nonprofits : innovate and thrive in the digital age
"How nonprofits can successfully leverage internal innovation programs and future trends to grow revenue and drive their mission The Future of Nonprofits helps organizations capitalize on their ability to innovate and predict future trends to remake and reshape their culture, structure, and staff to... Full description
"How nonprofits can successfully leverage internal innovation programs and future trends to grow revenue and drive their mission The Future of Nonprofits helps organizations capitalize on their ability to innovate and predict future trends to remake and reshape their culture, structure, and staff to be more nimble and lean organizations. By applying the strategies and tactics laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative "internal entrepreneurs" that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures of non profit innovation in the digital media space Highlights the power and strength of Social Media Features actionable advice on creating an organization that is primed to grow and thrive in the immediate future and over the long-term This game-changing book reveals how every nonprofit can put technology, innovation, and future trends to work to reach their mission and grow revenue"--
Includes bibliographical and index.
xxi, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index.
DAVID J. NEFF is the creator and CEO of Lights. Camera. Help., the world's first nonprofit organization dedicated to encouraging other cause-driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start-up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the Austin American-Statesman .
RANDAL C. MOSS pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006-2008 and a four-time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.