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Table of Contents:
- What is in it for you? Clarify what you want from your business. Business spotlight: Trish Karter, Dancing Deer Bakery
- What will your business be known for? Provide your business with a purpose. Business spotlight: Shobha Tummala, My Shobha
- What do you do best? Give yourself a job you enjoy. Business spotlight: Barbara Lynch, Barbara Lynch Gruppo
- Where do you go from here? Define a successful future for your business. Business spotlight: Teresa Chang, Teresa Chang Pottery
- Progress makes perfect : recognize the value of doing less. Business spotlight: Claudia Hanlin & Jennifer Zabinski, The Wedding Library
- Perfection is a trap : embrace experimentation. Business spotlight: Rebecca Kousky, Nest
- Enough is enough : learn to say no. Business spotlight: Jen Mankins, Bird
- Don't go it alone : leverage the power of community
- In good company : advice from entrepreneurs included in the big enough company.