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Zero to 100,000 : social media tips and tricks for small businesses

by Gratton, Sarah-Jayne.

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Table of Contents:
  • You're anything but small
  • Welcome to the big wide social media stage
  • The changing social landscape of communication
  • Social media networking basics
  • Twitter : 140 characters to success
  • Facebook pages : the public face of your brand
  • Linkedln : adding your link to the chain of success
  • YouTube : your brand channel
  • Foursquare : putting your brand on the map
  • Blogging your way to business success
  • The secrets to a successful blog
  • The 10-step method to building a fast and effective online presence
  • Listen first, engage second
  • Understand and build your social media voice
  • It's who you know - finding and attracting the influences
  • Don't get too big for your social media boots!
  • Instilling a sense of community
  • Do you need a brand makeover?
  • Become a social conductor
  • Introducing cross platform promotion
  • Social media Darwinism - survival of the fittest
  • Knowing you've made it and measuring your success
  • An expert in your pocket
  • Jeff Bullas
  • Lori McNee
  • Paul Steele
  • Jessica Northey
  • Danny Devriendt.
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