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Inside Coca-Cola : a CEO's life story of building the world's most popular brand

by Isdell, Edward Neville, 1944-

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Summary

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. Full description

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Summary: A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
Physical Description: xiv, 254 p., [8] p. of plates : ill. ; 22 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9780312617950 (hardcover : alk. paper)
031261795X (hardcover : alk. paper)
9781250004987 (pbk. : alk. paper)
1250004985 (pbk. : alk. paper)
9781250013712 (pbk.)
Author Notes:

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola Co. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. DAVID BEASLEY is a writer based in Atlanta.


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