Cover Image

Inside Coca-Cola : a CEO's life story of building the world's most popular brand

by Isdell, Edward Neville, 1944-

Print Book

Saved in:

Availability Loading...


A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. Full description


Add Tag

No Tags, Be the first to tag this record!

Reviews by Goodreads

Goodreads is the largest social network for readers. Members provide ratings and reviews of books to express their personal opinions and to help others determine if they would enjoy a book. Goodreads respects the right of individuals to express themselves, but does not tolerate abusive behavior.