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Marketing for dummies (--For dummies)

by Hiam, Alexander.

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Item Description: Previous ed.: Hoboken, N.J.: Wiley, 2004.
Includes index.
Physical Description: xvi, 368 p. : ill. ; 24 cm.
ISBN: 9780470502105 (pbk.) :
047050210X (pbk.)
Author Notes: Alexander Hiam is the author of more than 20 popular books on business. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
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