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Marketing for dummies (--For dummies)

by Hiam, Alexander.

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Table of Contents:
  • Designing a great marketing program. Optimizing your marketing program ; Strengthening your marketing strategy ; Writing a marketing plan
  • Leveraging your marketing skills. Researching your customers, competitors, and industry ; Engaging your marketing imagination ; Pumping up your marketing communications
  • Advertising for fun and profit. Perfecting your printed materials ; Signing on to outdoor advertising ; Broadcasting your message
  • Finding powerful alternatives to advertising. Maximizing your web marketing ; Making a positive impression in low-cost ways ; Leveraging face-to-face marketing opportunities ; Going direct with your marketing
  • Selling great products to anyone, anytime, anywhere. Making your brand stand out ; Finding the right pricing approach ; Distributing your product where your customers are ; Succeeding in sales and service
  • The part of tens. Ten common marketing mistakes (and how to avoid them) ; Ten ways to launch guerilla [i.e., guerrilla] marketing attacks ; Ten (or so) ways to survive sales downturns ; Ten (plus one) tips for boosting web sales.