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The behavior gap : simple ways to stop doing dumb things with money

by Richards, Carl, 1972-

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Summary

Financial planner and Morningstar Advisor columnist Richards explains why we keep making bad choices with our money based on our emotions and succeeds in showing us how what we often think is right regarding investments rarely is. Full description

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Summary: Financial planner and Morningstar Advisor columnist Richards explains why we keep making bad choices with our money based on our emotions and succeeds in showing us how what we often think is right regarding investments rarely is.
Physical Description: xiv, 178 p. : ill. ; 22 cm.
ISBN: 9781591844648 (hbk.)
1591844649 (hbk.)
Author Notes: Carl Richards is a certified financial planner and founder of Prasada Capital Management, a portfolio design firm. He contributes to the Bucks blog at The New York Times and is a columnist for Morningstar Advisor . Richards appears regularly on National Public Radio's Marketplace Money , and is a frequent keynote speaker at financial planning conferences and visual learning events. You can find more of his work at behaviorgap.com. He lives in Park City, Utah, with his family.
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