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Insanely simple : the obsession that drives Apple's success

by Segall, Ken.

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Summary

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals. Full description

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Summary: Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
Item Description: Includes index.
Physical Description: xi, 225 p. ; 24 cm.
ISBN: 9781591844839
1591844835
Author Notes: Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary Think different campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com.

Follow Segall on Twitter: @ksegall.

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