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Insanely simple : the obsession that drives Apple's success

by Segall, Ken.

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Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals. Full description


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Table of Contents:
  • Foreword
  • Introduction
  • The simple stick
  • Think brutal
  • Think small
  • Think minimal
  • Think motion
  • Think iconic
  • Think phrasal
  • Think casual
  • Think human
  • Think skeptic
  • Think war
  • Conclusion
  • Think different
  • Acknowledgements
  • Index.