The photographer's market guide to building your photography business
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Summary
An all-in-one resource full of practical advice to successfully start or maintain your business. Find out how to make the most of every photo you take! Full description
Table of Contents:
- What it means to be a photographer
- You are here
- Learning your craft
- Digital technology
- Finding your niche
- Specialties
- Networking with other photographers
- The business plan: your blueprint for success
- Breaking in: starting a new business
- Breaking out: Bringing new life to an old business
- Breaking away: exploring new niches
- Calculator magic: pricing your work
- Maintaining and showcasing your body of work
- Marketing made simple
- The secrets to sales
- Public relations
- Accountant jokes: building your financial team
- Lawyer jokes: legal issues
- The life cycle of a small business
- Summary.