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No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

by Kennedy, Dan S., 1954-

Print Book

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Table of Contents:
  • Back to the future-what really works
  • Turning a problematic media environment to your advantage
  • Hard-nosed, tough-minded investing in media & marketing
  • If you use mass ad media, make your ad dollars do more
  • Taking it to the streets : neibhborhood marketing strategies
  • Getting your hands dirty : neighborhood marketing tactics
  • Re-thinking the business you are in
  • Inside your four walls
  • The postman as your salesman : using the most reliable small business marketing media-direct mail
  • Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media
  • The not so great outdoors-from billboards to lawn signs-getting more while spending less
  • Publicity-free advertising brought to you by your local news media
  • Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed
  • Profitable espionage : data mining, intelligence gathering and covert operations.
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