by Berger, Jonah.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Full description
The age of surveillance capitalism : the fight for a human future at the new frontier of power
The power of habit : why we do what we do in life and business
To sell is human : the surprising truth about moving others
Freakonomics : a rogue economist explores the hidden side of everything
Predictably irrational : the hidden forces that shape our decisions
Nudge : improving decisions about health, wealth, and happiness
Made to stick : why some ideas survive and others die
Atomic habits : tiny changes, remarkable results : an easy & proven way to build good habits & break bad ones
Enlightenment now : the case for reason, science, humanism, and progress
Think again : the power of knowing what you don't know
The tipping point : how little things can make a big difference
The long tail : why the future of business is selling less of more
The power of habit why we do what we do in life and business
1st Simon & Schuster hardcover ed.
> Economic aspects.
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