by Berger, Jonah.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Full description
The power of habit : why we do what we do in life and business
To sell is human : the surprising truth about moving others
Made to stick : why some ideas survive and others die
Predictably irrational : the hidden forces that shape our decisions
Freakonomics : a rogue economist explores the hidden side of everything
Enlightenment now : the case for reason, science, humanism, and progress
Nudge : improving decisions about health, wealth, and happiness
Think again : the power of knowing what you don't know
The world beyond your head : on becoming an individual in an age of distraction
Think again [LP] : the power of knowing what you don't know
Hooked : how to build habit-forming products
The tipping point : how little things can make a big difference
The long tail : why the future of business is selling less of more
Think again the power of knowing what you don't know
The power of habit why we do what we do in life and business
1st Simon & Schuster hardcover ed.
> Economic aspects.
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