by Berger, Jonah.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Full description
The thank you economy
To sell is human : the surprising truth about moving others
Smarter faster better : the secrets of productivity in life and business
Nudge : improving decisions about health, wealth, and happiness
The world beyond your head : on becoming an individual in an age of distraction
Freakonomics : a rogue economist explores the hidden side of everything
Predictably irrational : the hidden forces that shape our decisions
Made to stick : why some ideas survive and others die
Enlightenment now : the case for reason, science, humanism, and progress
Atomic habits : tiny changes, remarkable results : an easy & proven way to build good habits & break bad ones
Smarter faster better the secrets of being productive in life and business
The tipping point : how little things can make a big difference
The long tail : why the future of business is selling less of more
1st Simon & Schuster hardcover ed.
> Economic aspects.
Monday to Friday 9am to Noon, and 4pm to 7pm
Monday to Friday 9am to 5pm
211 S. Allen Street
State College, PA 16801