by Berger, Jonah.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Full description
To sell is human : the surprising truth about moving others
The signal and the noise : why so many predictions--fail but some don't
Freakonomics : a rogue economist explores the hidden side of everything
Predictably irrational : the hidden forces that shape our decisions
Made to stick : why some ideas survive and others die
Nudge : improving decisions about health, wealth, and happiness
Atomic habits : tiny changes, remarkable results : an easy & proven way to build good habits & break bad ones
Enlightenment now : the case for reason, science, humanism, and progress
Originals : how non-conformists move the world
Smarter faster better : the secrets of productivity in life and business
The long tail : why the future of business is selling less of more
The tipping point : how little things can make a big difference
Originals how non-conformists move the world
Smarter faster better the secrets of being productive in life and business
1st Simon & Schuster hardcover ed.
> Economic aspects.
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