Contagious : why things catch on

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Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Full description

Summary:	Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Physical Description:	viii, 244 p. : ill. ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781451686579 (hbk.) 1451686579 (hbk.)
Author Notes:	Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. (Bowker Author Biography)