Summary
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Full description
Reviews by Goodreads
Goodreads is the largest social network for readers. Members provide ratings and reviews of books to express their personal opinions and to help others determine if they would enjoy a book. Goodreads respects the right of individuals to express themselves, but does not tolerate abusive behavior.