by Berger, Jonah.
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Full description
The age of surveillance capitalism : the fight for a human future at the new frontier of power
The power of habit : why we do what we do in life and business
To sell is human : the surprising truth about moving others
The world beyond your head : on becoming an individual in an age of distraction
Freakonomics : a rogue economist explores the hidden side of everything
Nudge : improving decisions about health, wealth, and happiness
Predictably irrational : the hidden forces that shape our decisions
Made to stick : why some ideas survive and others die
Think again [LP] : the power of knowing what you don't know
Laziness does not exist : a defense of the exhausted, exploited, and overworked
Think again : the power of knowing what you don't know
Hooked : how to build habit-forming products
The tipping point : how little things can make a big difference
Think again the power of knowing what you don't know
The power of habit why we do what we do in life and business
1st Simon & Schuster hardcover ed.
> Economic aspects.