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Marketing to millennials : reach the largest and most influential generation of consumers ever

by Fromm, Jeff.

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Physical Description: xix, 202 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780814433225 (hardcover)
0814433227 (hardcover)
Author Notes: JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess. CHRISTIE GARTON is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company ( and best-selling college guidebook for women have received national attention."