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Start with why : how great leaders inspire everyone to take action

by Sinek, Simon.

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Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty? In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same wa... Full description


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Table of Contents:
  • Preface: The power of why
  • Introduction: Why start with why?
  • A world that doesn't start with why: Assume you know ; Carrots and sticks
  • An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency
  • Leaders need a following: The emergence of trust ; How a tipping point tips
  • How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening
  • The biggest challenge is success: When why goes fuzzy ; Split happens
  • Discover why: The origins of a why ; The new competition
  • Afterword: Be a part of this movement, share your vision of the world.