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Meatball sundae : is your marketing out of sync?

by Godin, Seth.

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Table of Contents:
  • pt. 1. Thinking about the meatball sundae
  • pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers
  • Trend 2 : Amplification of the voice of the consumer and independent authorities
  • Trend 3 : Need for an authentic story as the number of sources increases
  • Trend 4 : Extremely short attention spans due to clutter
  • Trend 5 : The long tail
  • Trend 6 : Outsourcing
  • Trend 7 : Google and the dicing of everything
  • Trend 8 : Infinite channels of communication
  • Trend 9 : Direct communication and commerce between consumers and consumers
  • Trend 10 : The shifts in scarcity and abundance
  • Trend 11 : The triumph of big ideas
  • Trend 12 : The shift from "how many" to "who"
  • Trend 13 : The wealthy are like us
  • Trend 14 : New gatekeepers, no gatekeepers
  • pt. 3. Putting it together
  • Case studies.
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