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Relationship fundraising : a donor-based approach to the business of raising money (Jossey-Bass nonprofit and public management series)

by Burnett, Ken, 1950-

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Summary

A guide to fundraising for nonprofit organizations, based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed, and the pos... Full description

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