Becoming Steve Jobs : the evolution of a reckless upstart into a visionary leader
by Schlender, Brent (Author), Tetzeli, Rick (Author)
Summary
"Based on the ... cover story about Steve Jobs in Fast Company in May 2012, this is the behind-the-scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history ... Brent Schlender and veteran editor Rick Tetzeli have interviewed friends, industry insiders, and the pe... Full description
- Steve Jobs in the Garden of Allah
- "I didn't want to be a businessman"
- Breakthrough and breakdown
- What's next?
- A side bet
- Bill Gates pays a visit
- Luck
- Bozos, bastards, and keepers
- Maybe they had to be crazy
- Following your nose
- Do your level best
- Two decisions
- Stanford
- A safe haven for Pixar
- The whole widget
- Blind spots, grudges, and sharp elbows
- "Just tell them I'm being an asshole."