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Frugal innovation : how to do more with less

by Radjou, Navi (Author), Prabhu, Jaideep C. (Author)

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"Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global mar... Full description


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