Frugal innovation : how to do more with less
by Radjou, Navi (Author), Prabhu, Jaideep C. (Author)
Summary
"Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global mar... Full description