The dog merchants : inside the big business of breeders, pet stores, and rescuers
by Kavin, Kim (Author)
Summary
"Reveals the complex network behind the $11 billion-a-year business of selling dogs; discusses how all dogs are treated, from puppy mills to high-kill shelters; and shows how all dog lovers can come together, with one voice as consumers, on behalf of canines everywhere,"--NoveList. Full description
- Setting the base price
- Luxury packaging
- Branding, by breeding
- Freelance producers
- Big production companies
- The mega-distributor
- Marketing the message
- Industry waste
- The upstart competitor
- Repackaging and rebranding
- Lemons versus steals
- The genesis and the future
- Smart shopping
- Consumer intelligence
- A note about spay/neuter
- Acknowledgments.