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What customers crave : how to create relevant and memorable experiences at every touchpoint

by Webb, Nicholas J., 1958- (Author)

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Summary

" Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing c... Full description

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