What customers crave : how to create relevant and memorable experiences at every touchpoint
by Webb, Nicholas J., 1958- (Author)
Summary
" Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing c... Full description
Reviews by Goodreads
Goodreads is the largest social network for readers. Members provide ratings and reviews of books to express their personal opinions and to help others determine if they would enjoy a book. Goodreads respects the right of individuals to express themselves, but does not tolerate abusive behavior.