Hit makers : the science of popularity in an age of distraction
by Thompson, Derek, 1986- (Author)
Summary
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful."--NoveList. Full description
- Part I: Popularity and the mind
- The power of exposure: featuring Claude Monet, Adele, and Donald Trump
- The Maya rule: featuring ESPN, Spotify, and the first NASA space station
- The music of sound: featuring John F. Kennedy, Barack Obama, and ABBA
- Interlude: The chills
- The myth-making mind I: the force of story: featuring Star Wars, Isaac Asimov, and Hollywood psychohistory
- The myth-making mind II: the dark side of hits: featuring Hungarian vampires, Disney princesses, and cable news
- The birth of fashion: featuring Taylor Swift, the printing press, and the laugh track
- Interlude: A brief history of teens
- Part II: Popularity and the market
- Rock and roll and randomness: featuring the Mona Lisa, "Rock around the clock," and chaos theory
- The viral myth: featuring Fifty Shades of Grey, John Snow, and PokeĢmon GO
- The audience of my audience: featuring Etsy, Bumble, and Moonies
- Interlude: Le panache
- What the people want I: the economics of prophecy: featuring Game of Thrones, Seinfeld, and Shazam
- What the people want II: a history of pixels and ink: featuring the tabloid, the television, and the news feed
- Interlude: 828 Broadway
- The futures of hits: empire and city-state: featuring Mickey Mouse, BuzzFeed, and Kid A.