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Summary
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm w... Full description
Table of Contents:
- Introduction:
- Here's the deal
- Pt. I.
- Masters of blazing modernities :
- The
- first attention merchants ;
- The
- alchemist ;
- For king and country ;
- Demand engineering, scientific advertising, and what women want ;
- A
- long lucky run ;
- Not with a bang but with a whimper
- Pt. II. The
- conquest of time and space :
- The
- invention of prime time ;
- The ‡t prince ;
- Total attention control, or the madness of crowds ;
- Peak attention, American style ;
- Prelude to an attentional revolt ;
- The
- great refusal ;
- Coda to an attentional revolution
- Pt. III. The
- third screen :
- Email and the power of the check-in ;
- Invaders ;
- AOL pulls 'em in
- Pt. IV. The
- importance of being famous :
- Establishment of the celebrity-industrial complex ;
- The
- Oprah model ;
- The
- panopticon
- Pt. V.
- Won't be fooled again :
- The
- kingdom of content: this is how you do it ;
- Here comes everyone ;
- The
- rise of clickbait ;
- The
- place to be ;
- The
- importance of being microfamous ;
- The
- fourth screen and the mirror of Narcissus ;
- The
- web hits bottom ;
- A
- retreat and a revolt ;
- Who's boss here?
- Epilogue: The temenos.