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Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers (Studies in social medicine)

by Tomes, Nancy, 1952- (Author)

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"In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. This book explores the consequences of the consumer economy and American medicine having come of age at exactly the sa... Full description


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