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Predictably irrational : the hidden forces that shape our decisions

by Ariely, Dan.

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"A marvelous book... thought provoking and highly entertaining." -- Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." -- George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." -- New York Times Boo... Full description

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