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Women want more : how to capture your share of the world's largest, fastest-growing market

by Silverstein, Michael J.

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In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More do... Full description

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Summary: In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
Physical Description: 1 online resource
Format: Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 1115 KB) or Kobo app or compatible Kobo device (file size: N/A KB) or Amazon Kindle (file size: N/A KB).
ISBN: 9780061905407
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