The longevity economy : unlocking the world's fastest-growing, most misunderstood market
by Coughlin, Joseph F. (Author)
Summary
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin ha... Full description
- Introduction: the longevity paradox
- Vital force
- Myths
- The future is female
- A tale of two villages
- Radical empathy and transcendent design
- Health, safety, and the triumph of magical thinking
- The pursuit of happiness
- Meaning and legacy in the longevity economy.