The hacking of the American mind : the science behind the corporate takeover of our bodies and brains
by Lustig, Robert H. (Author)
Summary
"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic impact of sugar on our... Full description
- Part I: A few fries short of a Happy Meal. The garden of earthly delights ; Looking for love in all the wrong places
- Part II: Reward
- the agony of ecstasy. Desire and dopamine, pleasure and opioids ; Killing Jiminy : stress, fear, and cortisol ; The descent into Hades ; The purification of addiction
- Part III: Contentment
- the bluebird of happiness. Contentment and serotonin ; Picking the lock to nirvana ; What you eat in private you wear in public ; Self-inflicted misery : the dopamine-cortisol-serotonin connection
- Part IV: Slaves to the machine : how did we get hacked?. Life, liberty, and the pursuit of happiness? ; Gross national unhappiness ; Extreme makeover
- Washington edition ; Are you "lovin' it"'? Or "liking it"? ; The death spiral
- Part V: Out of our minds
- in search of the four Cs. ; Connect (religion, social support, conversation) ; Contribute (self-worth, altruism, volunteerism, philanthropy) ; Cope (sleep, mindfulness, exercise) ; Cook (for yourself, your friends, your family).