Fundraising principles and practice (Educational resources for nonprofit and public management)
xxxiii, 652 pages : illustrations ; 25 cm.
Includes bibliographical references and indexes.
Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University; professor of nonprofit marketing and fundraising at Bristol Business School in the United Kingdom; and adjunct professor of philanthropy at the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology, Brisbane, Australia. The managing editor of the International Journal of Nonprofit and Voluntary Sector Marketing, he has authored numerous articlesand books.
Jen Shang is a professor and philanthropic psychologist at the School of Public and Environmental Affairs at Indiana University-Bloomington. Her work has been featured in the Chronicle of Philanthropy, Advancing Philanthropy, Nonprofit Times, and The New York Times.