I is an other : the secret life of metaphor and how it shapes the way we see the world
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Summary
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory. Full description
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Main Language
English
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English
Edition
First Harper Perennial edition.
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