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Summary
"Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the w... Full description
Table of Contents:
- I.
- Beginnings : 1970-78.
- Supposedly irrelevant factors ;
- The endowment effect ;
- The list ;
- Value theory ;
- California dreamin' ;
- The gauntlet
- II.
- Mental accounting : 1979-85.
- Bargains and rip-offs ;
- Sunk costs ;
- Buckets and budgets ;
- At the poker table
- III.
- Self-Control : 1975-88.
- Willpower No problem ;
- The Planner and the doer
- Interlude.
- Misbehaving in the real world
- IV.
- Working With Danny : 1984-85.
- What seems fair? ;
- Fairness games ;
- Mugs
- V.
- Engaging with the economics profession: 1986-94.
- The debate begins ;
- Anomalies ;
- Forming a team ;
- Narrow framing on the Upper East Side
- VI.
- Finance : 1983-2003.
- The beauty contest ;
- Does the stock market overreact?;
- The reaction to overreaction ;
- The price Is not right ;
- The battle of closed-end funds ;
- Fruit flies, icebergs, and negative stock prices
- VII.
- Welcome to Chicago : 1995-present .
- Law schooling ;
- The offices ;
- Football ;
- Game shows
- VIII.
- Helping out : 2004-present.
- Save more tomorrow ;
- Going public ;
- Nudging in the U.K. ;
- Conclusion: What is next?